Bill Gates On WeChat

Bill Gates Joins WeChat. Apple & Facebook Fail On WeChat

China Channel Case Studies, Hot News

3 days ago Bill Gates officially launched his own WeChat official account (WeChat ID: gatesnotes) and broadcast a short 30 second message to his WeChat followers. Bill’s company Microsoft is actually kicking ass on WeChat, they have several very interesting WeChat accounts including a Chinese virtual girlfriend chatbot. We did a little research into the presence Microsoft and other American tech giants have on China’s …

Starbucks WeChat Logo

Starbucks WeChat Gifting Feature

China Channel Case Studies

A new button for Starbucks magically appeared for China WeChat users yesterday. The new feature allows users to buy a coffee and send it as a gift on WeChat to their friend or loved one. It’s a bit like WeChat lucky money, except its WeChat lucky coffee 🙂 Read on to find out how the feature works and the details on why Starbucks and …

1.2 Million Sold on WeChat in Just 12 minutes!

China Channel Case Studies

How do you sell 1.2 Million RMB’s worth of merchandise in 12 minutes on WeChat? That’s the question we’re going to answer today with a detailed case study of a super successful online sales promotion that happened just 3 days ago on WeChat. Read on to find out: What was the promotion? Which WeChat sales techniques did they use? Can I use any of …

Amazon Go China WeChat

Amazon Go For China? WeChat Store Of The Future

China Channel Case Studies

Is this China’s version of Amazon Go? Completely staff-less stores empowered totally through WeChat. BingoBox is a Chinese startup from Zhongshan city in Guangdong that runs a line of completely automated mobile convenience stores. Check out their promotional video below: Video length: 1:54 mins How does it really work? Our friend Jackie Fong from Shanghai agency JING Digital visited one of the stores …

Learn Chinese WeChat

WeChat Chinese Learning Platform

China Channel Case Studies

Today we decided to feature a WeChat Chinese Mandarin Class platform. In the same way that Uber matches you with a driver, this service (yoil Mandarin) matches you with a Chinese teacher. But it works entirely through WeChat. Read on to find out how it works and how to try a free WeChat Chinese class yourself. In the 2nd part of this article we’ll …

Early WeChat Mini Programs Demos

China Channel Case Studies, mini apps

WeChat mini programs are coming soon. These new account types are literally light apps within WeChat. WeApps will likely be officially launched next month; the exact date is currently a closely guarded secret. Below we have assembled a few previews of some early prototype WeChat mini programs. Want to get a first glimpse of what’s in store? Read on… Music, transport …

WeChat’s Largest English Account

China Channel Case Studies

Shameless is by far the largest WeChat account with English language content. Many articles gain 100,000+ views. Their content resonates strongly with sections of Chinese youth and China’s foreign community. Life is too short. Let’s be shameless. Today we bring you an exclusive interview with Shameless that gives us a glimpse into: how the account became so successful, how they create their …

WeChat Official Accounts Performance Data

China Channel Article from other sources, Case Studies

Today we bring you our translated highlights from a report released a few days ago by Data Story which collects performance data from 4,783 different brand’s WeChat official accounts. It analyses over half a million WeChat articles in total, comparing the last quarter of 2015 with the first three months of 2016. Highlights include: Current trends for views and likes broken down by industry …

The Las Vegas WeChat Hotel With Robots

China Channel Case Studies

Which hotel has the most impressive, advanced and futuristic use of WeChat? Surely some expensive swanky place in Beijing or Shanghai right? Wrong! To find the most futuristic “WeChat hotel” we have to visit downtown Las Vegas. Welcome to the LINQ hotel, Sir. Meet “Ben”, the WeChat concierge robot Upon entering the LINQ hotel we are greeted by a WeChat concierge …

Viral WeChat Webpage: ‘The Story Of Me & WeChat’

China Channel Case Studies

Yesterday evening (Jan 10th) a webpage entitled ‘The Story of Me and WeChat’ went viral across China (我和微信的故事). Later rumors started to appear that the viral WeChat webpage was in fact a virus which when opened would steal all the money from your phone’s Alipay account. Things got so bad that WeChat had to release a statement close to 11pm …