China Bike Sharing Report: March 2017

China Channel Reports

Without a doubt China’s hottest tech trend of late 2016, early 2017 is bike sharing. Our last report received great feedback from ChCh readers but it’s already hopelessly out of date in just 4 months! Here’s our new version filled with juicy stats:

CHINA BIKE SHARING REPORT MARCH 2017 MATTHEW BRENNAN

CHINA BIKE SHARING REPORT MARCH 2017 MATTHEW BRENNAN

Mobike Ofo

Mobike Ofo

Daily Active Users Of Mobike Ofo

Daily Active Users Of Mobike Ofo

Users By Gender

Users By Gender Mobike Ofo

TENCENT PENGUIN INTELLIGENCE USER SURVEY RESULTS

TENCENT PENGUIN INTELLIGENCE USER SURVEY RESULTS

WILL BIKE SHARING BECOME YOUR  FUTURE LONG TERM TRAVEL CHOICE?

WILL BIKE SHARING BECOME YOUR FUTURE LONG TERM TRAVEL CHOICE?

HOW LONG IS YOUR TYPICAL JOURNEY  WHEN USING A SHARED BIKE?

HOW LONG IS YOUR TYPICAL JOURNEY WHEN USING A SHARED BIKE?

EVERY APP ON THIS HOMESCREEN IS A CHINESE BIKE SHARING APP

EVERY APP ON THIS HOMESCREEN IS A CHINESE BIKE SHARING APP

IN WHICH TYPE OF SITUATIONS WILL YOU  TYPICALLY USE SHARED BIKES? (MULTIPLE CHOICE)

IN WHICH TYPE OF SITUATIONS WILL YOU TYPICALLY USE SHARED BIKES? (MULTIPLE CHOICE)

WHICH OF THE FOLLOWING REGARDING  BIKE SHARING HAVE YOU TAKEN PART IN?

WHICH OF THE FOLLOWING REGARDING BIKE SHARING HAVE YOU TAKEN PART IN?

WHICH ASPECTS OF THE BIKE SHARING EXPERIENCE  ARE YOU NOT SATISFIED WITH? (MULTIPLE CHOICE)

WHICH ASPECTS OF THE BIKE SHARING EXPERIENCE ARE YOU NOT SATISFIED WITH? (MULTIPLE CHOICE)

ANALYSIS

ANALYSIS: Top 2 reasons given for dissatisfaction with the bike sharing service (previous slide) are directly related to the number of bikes in circulation. The player who can put the most bikes out into circulation the fastest will likely win the war. Traditional methods of user acquisition e.g. online promotion (SEE NEXT SLIDE), discount coupons, billboards are all secondary to the most important factor which is having the bike there in front of you available for use.

Mobike BRANDING ADVERTISMENT ON wechat moments

Mobike BRANDING ADVERTISMENT ON wechat moments

WHICH ASPECTS OF THE BIKE SHARING EXPERIENCE  ARE YOU NOT SATISFIED WITH? (MULTIPLE CHOICE)

WHICH ASPECTS OF THE BIKE SHARING EXPERIENCE ARE YOU NOT SATISFIED WITH? (MULTIPLE CHOICE)

ANALYSIS

Analysis: Price is a less important consideration for users when deciding if/when to use bike sharing. Currently prices are artificially low (often free). In the short term (a least 1 year) gaining new users and building strong usage habits amongst existing users is the most important goal. Fierce competition between market players will also prevent price rises until a stable long term monopoly / oligopoly market emerges.

New Bike production capabilities 2017 Estimated

New Bike production capabilities 2017 Estimated

ESTIMATED FUTURE NUMBER  OF SHARED BIKES ACROSS CHINA

ESTIMATED FUTURE NUMBER OF SHARED BIKES ACROSS CHINA TIER 1 CITIES: 1.8 MILLION TIER 2 CITIES: 4.39 MILLION TIER 3 & 4 CITIES: 11.25 MILLION TOTAL 17.45 MILLION

TIER 1 CITIES

TIER 1 CITIES

TIER 2 CITIES

TIER 2 CITIES

TIER 2 CITIES Cont.

Next stop...

Next stop…

COMPLIED BY

COMPLIED BY Matthew Brennan Co-founder of China Channel

CHINA BIKE SHARING REPORT MARCH 2017 MATTHEW BRENNAN

CHINA BIKE SHARING REPORT MARCH 2017 MATTHEW BRENNAN