WeChat Life Report – October 2015

China Channel Infographics, Tencent

Yesterday (October 23rd) Tencent revealed a wide array of  WeChat statistical data and analysis previously unknown to the public. The presentation entitled “WeChat Life” was delivered at Tencent’s Global Partner’s Conference in Chongqing. Highlights include:

  • For the first time ever Tencent revealed the number of average daily logged in user accounts (for September 2015)
  • The differences in WeChat usage rates across Chinese cities from Tier 1 to Tier 5
  • The average user now reads 7 articles on WeChat a day; the equivalent of 1 novel a month!
  • Male shoppers spend 1.3x more than female shoppers on WeChat (who would have though?)
  •  15% of users play WeChat games daily
  • 60% of WeChat users are aged between 15 and 29
  • Young users have on average 128 friends on their WeChat
  • Peak shopping times on WeChat are 10am and 10pm
  • Selfie Sticks are one of the top three items bought by young people on WeChat

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WeChat Life Report - ChCh

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