WeChat’s Struggle To Compete With Toutiao

Matthew Brennan Uncategorized

A rare short video of publicity-shy WeChat founder Allen Zhang talking to internal WeChat team staff surfaced yesterday amongst Chinese tech circles before shortly being taken down from all video platforms within hours. It’s the first time Allen has been caught on record talking directly about a competitor, in this case, Toutiao (Daily Headline), a hugely successful news aggregation app that …

One Billion Users And Counting — What’s Behind WeChat’s Success?

Matthew Brennan Article from other sources

It’s no exaggeration to say that life in modern China without WeChat is pretty much unthinkable. Tencent’s blockbuster super-app is the poster child for China’s mobile lifestyle, embedding itself into all aspects of daily life in ways that are sometimes hard for people based outside of mainland China to fully grasp. Just a few days ago it was announced that …

Tencent CEO Pony Ma Talks On Smart Retail

Matthew Brennan Article from other sources, Tencent

Tencent CEO Pony Ma gave an interview today covering a variety of topics. Below is my translation of the part on ‘smart retail’ (what Alibaba call ‘new retail’) which has been easily one of 2018’s red-hot topics so far. I found it particularly interesting as it provides some insight into Tencent’s strategy in this area. Interviewer: What are your thoughts, …

Apple Opens a WeChat Account: Why did it take 5 years?

Matthew Brennan Hot News

Apple finally opened their first ever WeChat official account (OA) today. Read on to find out: How to find and use the account. Why it took Apple 5 YEARS to finally open their account and what this move says about their previously rocky relationship with WeChat’s parent company Tencent. Above: buying an iPhone with WeChat pay on the official Apple WeChat account How …

WeChat’s Going Christmas Hat Crazy

Matthew Brennan Hot News

Last night all across China messages like these below started to appear across people’s WeChat moments newsfeeds. Seems many people started @ing the WeChat official site and asking for Christmas hats. Wait, but you can’t @ people on WeChat moments And WeChat index shows mentions of Christmas exploded late last night across WeChat.   Also if you check your Chinese friend’s WeChat profiles, you may find a …

10 Of The Best WeChat Mini Programs

Matthew Brennan mini apps

Below is my list of 10 of the best WeChat mini-programs (MPs) currently out there. Simply read the descriptions and instructions then scan the code with WeChat to check them out. Some of the MPs will likely be slow or not work outside mainland China as they are all built for the CN market. Enjoy… 1. Video WeChat Mini Programs There are a few …

You Can Now Use WeChat To Take The Subway

Matthew Brennan Case Studies

Today Tencent unveiled the first place in China where you can use WeChat to take the subway: the Southern city of Guangzhou. Its little surprise that this subway system would be first as Guangzhou is the hometown of WeChat. Read on to find out: How does it work? Is scanning a QR code really easier than using a card? And what else is WeChat doing …

WeChat Data Report 2017 WeChat Lifestyle Update

Matthew Brennan Reports

Once again the highlight of this year’s Tencent Global Partners Conference was the release of a new data set regarding WeChat usage. Below is the report which is shorter than previous years and this time delivered by Frank Fu, Manager of Data Analytics on the Core WeChat Team. We were there live in the South Western Chinese city of Chengdu …

WeChat Freezes Profile Changing Till End Of Month

Matthew Brennan Hot News

Last night saw a rather sudden and unexpected announcement from WeChat team. The official statement was short and to the point: No one can change their profile information until the end of the month. From testing, it seems it’s true, see pics below: Left: Error message when trying to change profile picture   Right: Error message when trying to change profile …