WeChat Vs. LINE Battle Of the Merchandise Stores

Matthew Brennan Tencent

A few days ago WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat’s first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and theres some big clues that point to WeChat opening their own branded ‘WeStores’ soon. …

WeChat Lifestyle Presentation

Matthew Brennan Reports

A few days ago WeChat team gave a short presentation at the RISE Conference in Hong Kong. Embedded in the rehash of old information (mostly from December’s WeChat Data Report) were a few genuine gems of new info. Picture credit: Jon Russell Highlights include: WeChat DAILY active users are now 877 million (June 2017) Official confirmation that there are over 20 million official …

5 Case Studies Of Going Viral On WeChat

Matthew Brennan Case Studies

Going viral on WeChat is really difficult. WeChat is designed to be a closed personal environment. If your friends don’t directly share something on the moments news feed or in a group then it’s going to be pretty difficult to find. Below I bring you 5 classic case studies of stuff that somehow managed to go viral together with some analysis on why. 1. Comic Book Hero …

12 Super Creative QR Code Designs

Matthew Brennan Case Studies

I’m seeing an increasing number of businesses in China hiring talented designers to help jazz up their WeChat QR codes. Just take a look at the work of art below. Read on to see 12 really impressive QR code designs and learn how WeChat actually recognizes QR codes. Go on. Scan it 😉 Wait, how does WeChat actually recognize something as a …

Apple in China Report 2017: A Deep Dive Into Apple’s China Troubles

Matthew Brennan Reports

Below present the slides from a 110 page report about Apple’s current situation in the China market. Parts of this report were delivered for the first time in a keynote presentation delivered by Matthew Brennan at the DHL APAC Regional Conference in Shanghai. There is wild speculation across the Chinese internet that Apple and WeChat are now in some form of conflict, …

Mobike White Paper Report Released

Matthew Brennan Reports

Mobike’s bike sharing English version research white paper report is now released. Highlights include: Men take more bike trips than women Mobikes now in more than 50 cities across China. 70%+ of users in their 20’s to 40’s. Bike sharing has more than doubled the usages of bicycles in China Those surveyed reported a 55% decrease in the number of …

WeChat Banned In Russia! Analysis & Implications

Matthew Brennan Hot News

Yesterday WeChat got blocked in Russia! An official statement from the Russian internet watchdog body Roskomnadzor confirmed that WeChat has been placed on a list of web sites blocked within the country. Read on to find out: Why has Russia done this? Is this politically motivated? & What are the implications? Why has Russia done this? Russia wants WeChat to move their servers …

WeChat Is Building An Augmented Reality App Store

Matthew Brennan Features

2 days ago an official video from WeChat team entitled “微信小程序:WeChat Mini Program” was uploaded to Tencent video platform with no announcement or fanfare. However the ending of the video hints at something absolutely huge: WeChat will release a truly game changing new augmented reality feature for mini programs. WeChat Pokemon Go for apps! Video Length: 2:31 WeChat mini programs + Augmented …

2017 WeChat User Report

2017 WeChat User Report Is Out!

Matthew Brennan Reports, Uncategorized

This year’s annual WeChat report from Tencent research division Penguin Intelligence was released just hours ago. Below are the key findings. Highlights include: The average number of WeChat contacts has increased significantly over the past year. Large increases in the amounts of money running through WeChat pay from last year. The average age of a WeChat user has shifted significantly …

Podcast Wechat Ecosystem: Key Trends For 2017 Part 1

Matthew Brennan Audio

WeChat Podcast recording: I again had the honor of appearing on the very excellent Analyse Asia podcast hosted by Bernard Leong in Singapore. Podcast Show Notes Wechat Ecosystem: Key Trends For 2017. Part 1 Growth & User Numbers [1:27] There is a narrative in China about Wechat similar in the US where tech pundits declared “Apple is doomed”. We hear …