WeChat National Day 2017 Travel Data Report

Matthew Brennan Infographics, Reports

As has become the tradition after major public holidays in China, WeChat team released a data report detailing some statistics regarding the travel and spending habits of Chinese tourists. Below is the full report with some of my annotations on what I felt were the more interesting points. If you wish to receive a PDF version of this report then …

WeChat Facial Recognition Case Studies

Matthew Brennan Case Studies, Features

Just a few days ago one of the first test integrations of WeChat facial recognition was announced (full details + screenshots below). This technology is starting to gain rapid adoption in China with examples popping up everywhere. Generally, China is still behind the US in AI but in face recognition, it’s now recognized as leading the world. Below I give you: 10 case studies of facial recognition technology being …

Why Is WeChat Pushing So Hard For Charity?

Matthew Brennan Tencent

Yesterday WeChat moments was overtaken with people posting colorful paintings to help raise money and awareness for those with mental disabilities. The campaign from Tencent Charity was an amazing success raising millions in hours and yet another clear demonstration of how mobile technology is changing the charity industry in China in ways that we don’t yet see in the rest of …

1 Billion Views In 10 Days: China Viral Campaign

Matthew Brennan Case Studies

Earlier this month an online promotion campaign spread like wild fire across the Chinese internet and was so successful being that it gained 1 billion views in just 10 days! To put that into perspective the most watched video on Youtube ever is currently the song ‘Despacito ft. Daddy Yankee’ which took 97 days to reach 1 billion views. Things evidently move quite fast in China. Read on to …

Tencent Credit Score Launching Soon On WeChat & QQ

Matthew Brennan Hot News, Tencent, Upgrades

Today reports have started to appear across the Chinese intranet indicating that in the next few days Tencent credit ratings will be available to check directly through QQ & WeChat. If correct that means we could soon be able to get a little glimpse into all the juicy financial data that Tencent has on WeChat users and their creditworthiness. This …

CHina CHat Conference 2017 Info Pack

Matthew Brennan Events

Last year’s smash hit confrence CHina CHat is back for another installment.  We’ll be announcing a whole variety of top speakers, sponsors and a few surprises between now and September 21st. Tickets are now on sale! Below is the full info pack. >CHINA TICKET SALES SITE (RMB)< >INTERNATIONAL TICKET SALES SITE (USD)< To get a PDF version of this information pack send us an …

WeChat Vs. LINE Battle Of the Merchandise Stores

Matthew Brennan Tencent

A few days ago WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat’s first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and theres some big clues that point to WeChat opening their own branded ‘WeStores’ soon. …

WeChat Lifestyle Presentation

Matthew Brennan Reports

A few days ago WeChat team gave a short presentation at the RISE Conference in Hong Kong. Embedded in the rehash of old information (mostly from December’s WeChat Data Report) were a few genuine gems of new info. Picture credit: Jon Russell Highlights include: WeChat DAILY active users are now 877 million (June 2017) Official confirmation that there are over 20 million official …

5 Case Studies Of Going Viral On WeChat

Matthew Brennan Case Studies

Going viral on WeChat is really difficult. WeChat is designed to be a closed personal environment. If your friends don’t directly share something on the moments news feed or in a group then it’s going to be pretty difficult to find. Below I bring you 5 classic case studies of stuff that somehow managed to go viral together with some analysis on why. 1. Comic Book Hero …

12 Super Creative QR Code Designs

Matthew Brennan Case Studies

I’m seeing an increasing number of businesses in China hiring talented designers to help jazz up their WeChat QR codes. Just take a look at the work of art below. Read on to see 12 really impressive QR code designs and learn how WeChat actually recognizes QR codes. Go on. Scan it 😉 Wait, how does WeChat actually recognize something as a …