The Brands on WeChat panel discussion presented by VELVET on Day 2 of CHat (Friday, September 2) will certainly be one of the highlights of the conference. A deep dive into the opportunities and issues that brands face when dealing with the fast moving WeChat ecosystem.
Discussion will touch upon:
- How does WeChat re-define the consumer experience for brands
- The new services and business models possible with WeChat
- The integration of WeChat into a company’s information systems
- The limits and difficulties of integrating WeChat into a brand’s digital strategy
And now, let’s meet our panelists…
Digital Service Director at Richemont
Richemont owns several of the world’s leading companies in the field of jewelry, watches and luxury goods, including prestigious names such as Cartier, Van Cleef & Arpels, Piaget, Roger Dubuis, Baume & Mercier, Chloe or Montblanc. The group has developed a fully integrated WeChat model (retail, contact center, CRM and e-commerce) supported by a customized and multi-brand WeChat solution.
Jean-Baptiste Le Blan
Director of Marketing at AccorHotels, Greater China
AccorHotels group owns, operates and franchises 3,700 hotels on 5 continents representing several diverse brands, from budget and economy lodgings to five-star hotels. AccorHotels leverages the potential of WeChat to deliver booking services, new consumer experiences and personalized customer relationship management to its Chinese clients.
Founder and Director of the AXA Lab Asia
AXA is an international insurance company and asset manager, servicing over 103 million customers worldwide. The AXA Lab, established in Shanghai, is adapting AXA’s business model and service lines to the Chinese market, using WeChat as a keytouch point and service-platform for local clients and partners.
Finally our panel host:
A digital veteran with over 15 years of e-Business experience across Europe and Asia Pacific (China, Japan & South Korea). During the last 10 years in Asia, Patrice consulted for numerous companies such as L’Oreal, LVMH, Richemont, Lane Crawford, Galeries Lafayette, Lagardère, Converse, Christian Louboutin, Hermes, Yves Saint-Laurent, Dior, Kering and Puma among others.
Follow the China Channel official WeChat account by scanning the QR code below!