You Can Now Use WeChat To Take The Subway

Matthew Brennan Case Studies

Today Tencent unveiled the first place in China where you can use WeChat to take the subway: the Southern city of Guangzhou. Its little surprise that this subway system would be first as Guangzhou is the hometown of WeChat. Read on to find out: How does it work? Is scanning a QR code really easier than using a card? And what else is WeChat doing …

WeChat Facial Recognition Case Studies

Matthew Brennan Case Studies, Features

Just a few days ago one of the first test integrations of WeChat facial recognition was announced (full details + screenshots below). This technology is starting to gain rapid adoption in China with examples popping up everywhere. Generally, China is still behind the US in AI but in face recognition, it’s now recognized as leading the world. Below I give you: 10 case studies of facial recognition technology being …

1 Billion Views In 10 Days: China Viral Campaign

Matthew Brennan Case Studies

Earlier this month an online promotion campaign spread like wild fire across the Chinese internet and was so successful being that it gained 1 billion views in just 10 days! To put that into perspective the most watched video on Youtube ever is currently the song ‘Despacito ft. Daddy Yankee’ which took 97 days to reach 1 billion views. Things evidently move quite fast in China. Read on to …

5 Case Studies Of Going Viral On WeChat

Matthew Brennan Case Studies

Going viral on WeChat is really difficult. WeChat is designed to be a closed personal environment. If your friends don’t directly share something on the moments news feed or in a group then it’s going to be pretty difficult to find. Below I bring you 5 classic case studies of stuff that somehow managed to go viral together with some analysis on why. 1. Comic Book Hero …

12 Super Creative QR Code Designs

Matthew Brennan Case Studies

I’m seeing an increasing number of businesses in China hiring talented designers to help jazz up their WeChat QR codes. Just take a look at the work of art below. Read on to see 12 really impressive QR code designs and learn how WeChat actually recognizes QR codes. Go on. Scan it 😉 Wait, how does WeChat actually recognize something as a …

WeChat Karaoke Of The Future

Matthew Brennan Case Studies

Welcome to M-Bar, the future of WeChat empowered Karaoke! M-Bar (www.ucmbar.com) is a Chinese startup from Xiamen city in Fujian province that runs a line of staff-less Karaoke booths empowered completely through WeChat. Want to learn how it works? Check out the video below from our friend Manya Koetse at the very excellent WhatsOnWeibo: Video length: 1:36 mins   How does WeChat Karaoke Work? Today …

Mark Zuckerberg is on WeChat!

Matthew Brennan Case Studies

Breaking News: It’s official! Facebook founder and CEO Mark Zuckerberg has followed in the footsteps of Bill Gates (see previous article) and opened up a WeChat official account. Read on to find out the details plus a series of highly revealing quotes from the Zuck regarding his thoughts on China’s social media. Above: Mark’s new official account In the new account’s …

Bill Gates On WeChat

Bill Gates Joins WeChat. Apple & Facebook Fail On WeChat

Matthew Brennan Case Studies, Hot News

3 days ago Bill Gates officially launched his own WeChat official account (WeChat ID: gatesnotes) and broadcast a short 30 second message to his WeChat followers. Bill’s company Microsoft is actually kicking ass on WeChat, they have several very interesting WeChat accounts including a Chinese virtual girlfriend chatbot. We did a little research into the presence Microsoft and other American tech giants have on China’s …

Starbucks WeChat Logo

Starbucks WeChat Gifting Feature

Matthew Brennan Case Studies

A new button for Starbucks magically appeared for China WeChat users yesterday. The new feature allows users to buy a coffee and send it as a gift on WeChat to their friend or loved one. It’s a bit like WeChat lucky money, except its WeChat lucky coffee 🙂 Read on to find out how the feature works and the details on why Starbucks and …

1.2 Million Sold on WeChat in Just 12 minutes!

Matthew Brennan Case Studies

How do you sell 1.2 Million RMB’s worth of merchandise in 12 minutes on WeChat? That’s the question we’re going to answer today with a detailed case study of a super successful online sales promotion that happened just 3 days ago on WeChat. Read on to find out: What was the promotion? Which WeChat sales techniques did they use? Can I use any of …

Amazon Go China WeChat

Amazon Go For China? WeChat Store Of The Future

Matthew Brennan Case Studies

Is this China’s version of Amazon Go? Completely staff-less stores empowered totally through WeChat. BingoBox is a Chinese startup from Zhongshan city in Guangdong that runs a line of completely automated mobile convenience stores. Check out their promotional video below: Video length: 1:54 mins How does it really work? Our friend Jackie Fong from Shanghai agency JING Digital visited one of the stores …