WeChat Lucky Love Money – A Funny Story

Matthew Brennan Case Studies, Tencent

The sending of WeChat lucky money red envelopes has undoubtedly changed Chinese society. The red envelope phenomenon, particularly during Spring Festival period, is the key through which WeChat has unlocked the wallets of 200+ million Chinese. Scan the QR code below (long press and select ‘Extract QR Code’) to see your own personal WeChat lucky money red envelope history. WeChat Lucky …