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How To Bind An Operator On The WeChat Official Account Control Panel

Matthew Brennan July 18, 2016 Features

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Matthew Brennan, a speaker and writer focusing on Chinese mobile technology and innovation. In particular, he’s known for analysis of Tencent, China’s largest tech giant and WeChat, China’s famous super app. His opinions have been featured in global media (Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times, TechCrunch, Forbes, Quartz, Wired, Reuters, Harvard Political Review).

Matthew was recognized by LinkedIn with a ‘2018 Power Profile Award’ given to the most influential profiles on the platform. He is also co-host of the China Tech Talk podcast produced together with China’s largest English language tech media, Technode & TechCrunch China. His company organizes China’s largest WeChat marketing conference series for international companies. Matthew has been based in China for 15 years.

As a speaker Matthew regularly delivers presentations across the globe for executive teams seeking to gain insight into Chinese tech innovation. Previous clients include Google, LinkedIn, DHL, NBC Universal, Boston Consulting Group, Schneider Electric, BNP Paribas, Daimler, Tencent and L’Oréal Group as well as for a large number of industry association conferences.

THE STORY OF WECHAT: CHINA’S SUPER APP

This book charts the incredible story of WeChat. From humble beginnings into a mobile platform unlike anything the world had ever seen. Today modern Chinese life would simply be unthinkable without WeChat.

We look at what went on behind the scenes in its struggle to the top and the famously bitter rivalry between Jack Ma’s Alibaba and WeChat’s parent company Tencent. We chart the journey of WeChat’s enigmatic and mysterious founder Allen Zhang, “the father of WeChat” and China’s most revered mobile internet innovator.

We look deep into the fintech disruption brought about by WeChat Pay, ushering in China’s mobile payments revolution.

The book is the result of over one year’s painstaking research and including insights from several exclusive first-hand interviews with industry insiders. This is the first ever English language book to explain exactly how WeChat works and what makes the ecosystem tick. Inside we systematically chart the progress of WeChat, breaking down each stage with analysis of the real driving factors behind the incredible success story.

We also bring what’s happened in China with WeChat back out into a global context, drawing comparison and reference to Apple, Facebook, WhatsApp, LINE, and Snapchat amongst others.

This is essential reading for those wishing to understand the disruption and innovation brought about by China’s technology giants or for those wanting insight into China’s modern mobile lifestyle.

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