WeChat Vs. LINE Battle Of the Merchandise Stores

Matthew Brennan Tencent

A few days ago WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat’s first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and theres some big clues that point to WeChat opening their own branded ‘WeStores’ soon. …

WeChat Moments

WeChat Moments Search: Search Your Friend’s Moments

Matthew Brennan Features, Upgrades

The latest iOS update to WeChat (6.3.29) launched yesterday adds a WeChat moments search feature. Basically this allows you to search your friend’s moments by time. The last WeChat update 6.3.28 with important changes to group management came 2 days earlier to iOS. What’s going on? Read on to answer the questions: “How does it work?” and “Why WeChat has had 2 updates in …

WeChat App Accounts: Is WeChat Planning To Kill The App Store In China?

Matthew Brennan Features, Tencent

On Monday January 11th the man popularly known as ‘the father of WeChat‘, Allen Zhang, gave a rare public speech. At the end of his nearly 1 hour talk he dropped some major news, revealing for the first time WeChat’s plans to launch a completely new kind of WeChat account: WeChat App Accounts (yingyonghao 应用号). The ramifications of this new direction are …