Why Is WeChat Pushing So Hard For Charity?

Matthew Brennan Tencent

Yesterday WeChat moments was overtaken with people posting colorful paintings to help raise money and awareness for those with mental disabilities. The campaign from Tencent Charity was an amazing success raising millions in hours and yet another clear demonstration of how mobile technology is changing the charity industry in China in ways that we don’t yet see in the rest of …

5 Case Studies Of Going Viral On WeChat

Matthew Brennan Case Studies

Going viral on WeChat is really difficult. WeChat is designed to be a closed personal environment. If your friends don’t directly share something on the moments news feed or in a group then it’s going to be pretty difficult to find. Below I bring you 5 classic case studies of stuff that somehow managed to go viral together with some analysis on why. 1. Comic Book Hero …