WeChat’s Virtual Girlfriend App by Microsoft (Xiaobing)

Matthew Brennan Case Studies

Thousands of men across China describe her as their ‘virtual girlfriend’. Microsoft describe her as being “like an emotional companion”. XiaoBing 小冰 is a female voiced ‘Advanced Natural Language Chat-bot’ service available for free through WeChat. It all sounds a bit like science fiction. The service is eerily similar to the 2013 movie ‘Her’. A film about a man who falls in love …