WeChat’s Largest English Account

Matthew Brennan Case Studies

Shameless is by far the largest WeChat account with English language content. Many articles gain 100,000+ views. Their content resonates strongly with sections of Chinese youth and China’s foreign community. Life is too short. Let’s be shameless. Today we bring you an exclusive interview with Shameless that gives us a glimpse into: how the account became so successful, how they create their …

Are You Ready To Pay To Read WeChat Articles?

Matthew Brennan Features, Upgrades

It’s been confirmed that a WeChat paywall feature for articles will soon be introduced. But are people really ready to start paying to read stuff on WeChat? Read on to get the full details. Above: The famous New York Times paywall Reports say that the WeChat paywall feature will allow users to read the first section (20 to 200 characters) of …

The Harsh Reality: Content Theft is Rife on WeChat – WeChat Essential Tips

Matthew Brennan WeChat Tips

In today’s ‘WeChat Essential Tip’, brought to you by China Channel, we will analyse the controversial topic of content theft on WeChat. Chinese companies sadly have a global reputation for not respecting copyright or IP. In China businesses often play dirty and use any advantage they can to gain market share at the expense of their competitors. This is especially true on WeChat, …