New Business WeChat Enterprise App Coming Soon

Matthew Brennan Features, Tencent

As has been widely reported in the last few days, WeChat will launch a new app called the ‘WeChat Enterprise App’ (企业版微信). Read on to find out: What is the new app all about? How will this affect WeChat? & Why are they doing this? A screenshot of the new app login page The new Chinese version of Slack?  In general Chinese …

Create Word & Excel Files Directly in a WeChat Chat Thread

Matthew Brennan Case Studies, WeChat Tips

  Today, China Channel will show you how it’s now possible to create, edit & share Microsoft Office style word documents and excel files from directly within WeChat through a service called Write Together(一起写 yiqixie). See screenshots below: For some time many users have taken advantage of the desktop version of WeChat to send office files back and forth between the …

What Are WeChat Official Accounts? The Basics: WeChat Essential Tips

Matthew Brennan WeChat Tips

In today’s WeChat Essential Tip, we’ll be covering the basics of official accounts (OA’s). If you want to use WeChat for business (e.g. marketing or mobile commerce), you simply must have a solid grasp of WeChat official accounts and how they work. Official accounts provide a formal way for companies to interact with their customers thru WeChat. Since WeChat has become so …