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Starbucks WeChat Gifting Feature

Matthew Brennan Case Studies

A new button for Starbucks magically appeared for China WeChat users yesterday. The new feature allows users to buy a coffee and send it as a gift on WeChat to their friend or loved one. It’s a bit like WeChat lucky money, except its WeChat lucky coffee 🙂 Read on to find out how the feature works and the details on why Starbucks and …