1 Billion Views In 10 Days: China Viral Campaign

Matthew Brennan Case Studies

Earlier this month an online promotion campaign spread like wild fire across the Chinese internet and was so successful being that it gained 1 billion views in just 10 days! To put that into perspective the most watched video on Youtube ever is currently the song ‘Despacito ft. Daddy Yankee’ which took 97 days to reach 1 billion views. Things evidently move quite fast in China. Read on to …

7 Free WeChat Marketing Tools For Official Accounts

Matthew Brennan Platforms, WeChat Tips

A whole ecosystem of wechat marketing platforms and tools are out there to help you. Taking advantage of these powerful free tools is a must for those of us doing WeChat marketing and promotion. Disclaimer: Some of these tools have limits on what is available for free with paid options for extra features. Hey, they have to make money somehow …

WeChat App Accounts: Is WeChat Planning To Kill The App Store In China?

Matthew Brennan Features, Tencent

On Monday January 11th the man popularly known as ‘the father of WeChat‘, Allen Zhang, gave a rare public speech. At the end of his nearly 1 hour talk he dropped some major news, revealing for the first time WeChat’s plans to launch a completely new kind of WeChat account: WeChat App Accounts (yingyonghao 应用号). The ramifications of this new direction are …