WeChat Vs. LINE Battle Of the Merchandise Stores

Matthew Brennan Tencent

A few days ago WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat’s first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and theres some big clues that point to WeChat opening their own branded ‘WeStores’ soon. …