Apple Opens a WeChat Account: Why did it take 5 years?

Matthew Brennan Hot News

Apple finally opened their first ever WeChat official account (OA) today. Read on to find out: How to find and use the account. Why it took Apple 5 YEARS to finally open their account and what this move says about their previously rocky relationship with WeChat’s parent company Tencent. Above: buying an iPhone with WeChat pay on the official Apple WeChat account How …

1,000s Of Accounts Caught Using WeChat Fake Views

Matthew Brennan Hot News

China is currently ablaze with discussion about WeChat fake views on articles. The situation is so bad that WeChat team released a rare formal statement. A new update in the WeChat back end system now blocks official accounts from using robots to fake their viewership numbers. Thus revealing many influential accounts to have followings made up mostly of illegal software controlled …

Intro To The WeChat Javascript SDK

Matthew Brennan Article from other sources

WeChat Javascript SDK Tutorial: With the current WeChat hegemony that’s found in China, we find that our team has increasingly been working on mobile HTML5 micro websites that are designed to run specifically in the Wechat browser. The smart guys at Tencent have put together a very nice Javascript library that allows developers to leverage an array of native WeChat app functionalities …

WeChat’s Largest English Account

Matthew Brennan Case Studies

Shameless is by far the largest WeChat account with English language content. Many articles gain 100,000+ views. Their content resonates strongly with sections of Chinese youth and China’s foreign community. Life is too short. Let’s be shameless. Today we bring you an exclusive interview with Shameless that gives us a glimpse into: how the account became so successful, how they create their …

WeChat Membership Cards

Matthew Brennan Features

Virtual WeChat membership cards are becoming increasingly popular in China as more and more businesses and consumers realize the benefits. A few days ago WeChat announced a big upgrade to the membership card features available for official accounts. Today we’ll guide you through the updates and take a look at how the new membership cards work on WeChat. What are WeChat membership …

WeChat Official Accounts Performance Data

Matthew Brennan Article from other sources, Case Studies

Today we bring you our translated highlights from a report released a few days ago by Data Story which collects performance data from 4,783 different brand’s WeChat official accounts. It analyses over half a million WeChat articles in total, comparing the last quarter of 2015 with the first three months of 2016. Highlights include: Current trends for views and likes broken down by industry …

WeChat Accounts Hacked In Phishing Scam

Matthew Brennan WeChat Tips

Yesterday several WeChat official accounts were hacked through a phishing scam. Read on to find out how does the scam work and what you can do to protect against it. WeChat Phishing Scam Steps 1. First the hackers make a complaint against their target victim’s account. When filling out the WeChat complaint form there is an option for the hacker …

Registering Your Own WeChat Subscription Account

Matthew Brennan WeChat Tips

Below is our step by step guide to opening your own WeChat subscription account. Setting up a WeChat subscription account (like ChCh) is a straight forward process and does not require a business license. 2015 saw a boom in English language official accounts across WeChat and we expect this trend to continue through 2016. There are now more than 10 million WeChat official …

The Las Vegas WeChat Hotel With Robots

Matthew Brennan Case Studies

Which hotel has the most impressive, advanced and futuristic use of WeChat? Surely some expensive swanky place in Beijing or Shanghai right? Wrong! To find the most futuristic “WeChat hotel” we have to visit downtown Las Vegas. Welcome to the LINQ hotel, Sir. Meet “Ben”, the WeChat concierge robot Upon entering the LINQ hotel we are greeted by a WeChat concierge …

WeChat App Accounts: Is WeChat Planning To Kill The App Store In China?

Matthew Brennan Features, Tencent

On Monday January 11th the man popularly known as ‘the father of WeChat‘, Allen Zhang, gave a rare public speech. At the end of his nearly 1 hour talk he dropped some major news, revealing for the first time WeChat’s plans to launch a completely new kind of WeChat account: WeChat App Accounts (yingyonghao 应用号). The ramifications of this new direction are …

Top 10 WeChat Accounts For Foreigners in China

Matthew Brennan Case Studies, Infographics

Top 10 WeChat accounts for foreigners in China. 1. Shameless WeChat ID: shamelesschina Beijing based Shameless is the undisputed Queen of WeChat accounts for foreigners in China. Expect sharp and witty original content every friday.   2. China Wire WeChat ID: ChinaWire Daily lunch time updates of general news and articles of interest to foreigners in China taken from across …