WeChat App Accounts: Is WeChat Planning To Kill The App Store In China?

Matthew Brennan Features, Tencent

On Monday January 11th the man popularly known as ‘the father of WeChat‘, Allen Zhang, gave a rare public speech. At the end of his nearly 1 hour talk he dropped some major news, revealing for the first time WeChat’s plans to launch a completely new kind of WeChat account: WeChat App Accounts (yingyonghao 应用号). The ramifications of this new direction are …