WeChat Gold

Forget Red Packets, WeChat GOLD Packets are coming!

Matthew Brennan Features, Hot News

It’s that time of year again. When all the crazy numbers come out about WeChat lucky money red packets. Last year 8.08 billion digital WeChat red envelopes were sent out (see our previous article) Chinese New Year’s Eve. This year it’s 14.2 BILLION! On 1 day! Above: some context to those numbers WeChat’s last reported monthly active user numbers are 846 …

WeChat Lucky Love Money – A Funny Story

Matthew Brennan Case Studies, Tencent

The sending of WeChat lucky money red envelopes has undoubtedly changed Chinese society. The red envelope phenomenon, particularly during Spring Festival period, is the key through which WeChat has unlocked the wallets of 200+ million Chinese. Scan the QR code below (long press and select ‘Extract QR Code’) to see your own personal WeChat lucky money red envelope history. WeChat Lucky …