WeChat’s Largest English Account

Matthew Brennan Case Studies

Shameless is by far the largest WeChat account with English language content. Many articles gain 100,000+ views. Their content resonates strongly with sections of Chinese youth and China’s foreign community. Life is too short. Let’s be shameless. Today we bring you an exclusive interview with Shameless that gives us a glimpse into: how the account became so successful, how they create their …