WeChat Life Report – October 2015

Matthew Brennan October 24, 2015 Infographics, Tencent

Yesterday (October 23rd) Tencent revealed a wide array of WeChat statistical data and analysis previously unknown to the public. The presentation entitled “WeChat Life” was delivered at Tencent’s Global Partner’s Conference in Chongqing. Highlights include:

For the first time ever Tencent revealed the number of average daily logged in user accounts (for September 2015)
The differences in WeChat usage rates across Chinese cities from Tier 1 to Tier 5
The average user now reads 7 articles on WeChat a day; the equivalent of 1 novel a month!
Male shoppers spend 1.3x more than female shoppers on WeChat (who would have though?)
15% of users play WeChat games daily
60% of WeChat users are aged between 15 and 29
Young users have on average 128 friends on their WeChat
Peak shopping times on WeChat are 10am and 10pm
Selfie Sticks are one of the top three items bought by young people on WeChat

These resources were put together by…

Matthew Brennan, a speaker and writer focusing on Chinese mobile technology and innovation. In particular, he’s known for analysis of Tencent, China’s largest tech giant, and ByteDance, the parent company of TikTok. His opinions have been featured in global media (Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times, TechCrunch, Forbes, Quartz, Wired, Reuters, Harvard Political Review).

Matthew was recognized by LinkedIn with a ‘2018 Power Profile Award’ given to the most influential profiles on the platform. He is also co-host of the China Tech Talk podcast produced together with China’s largest English language tech media, Technode & TechCrunch China. His company organizes China’s largest WeChat marketing conference series for international companies. Matthew has been based in China for 15 years.

As a speaker Matthew regularly delivers presentations across the globe for executive teams seeking to gain insight into Chinese tech innovation. Previous clients include Google, LinkedIn, DHL, NBC Universal, Boston Consulting Group, Schneider Electric, BNP Paribas, Daimler, Tencent and L’Oréal Group as well as for a large number of industry association conferences.

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