Yesterday (October 23rd) Tencent revealed a wide array of  WeChat statistical data and analysis previously unknown to the public. The presentation entitled “WeChat Life” was delivered at Tencent’s Global Partner’s Conference in Chongqing. Highlights include:

• For the first time ever Tencent revealed the number of average daily logged in user accounts (for September 2015)
• The differences in WeChat usage rates across Chinese cities from Tier 1 to Tier 5
• The average user now reads 7 articles on WeChat a day; the equivalent of 1 novel a month!
• Male shoppers spend 1.3x more than female shoppers on WeChat (who would have though?)
•  15% of users play WeChat games daily
• 60% of WeChat users are aged between 15 and 29
• Young users have on average 128 friends on their WeChat
• Peak shopping times on WeChat are 10am and 10pm
• Selfie Sticks are one of the top three items bought by young people on WeChat