Yesterday (October 23rd) Tencent revealed a wide array of WeChat statistical data and analysis previously unknown to the public. The presentation entitled “WeChat Life” was delivered at Tencent’s Global Partner’s Conference in Chongqing. Highlights include:
- For the first time ever Tencent revealed the number of average daily logged in user accounts (for September 2015)
- The differences in WeChat usage rates across Chinese cities from Tier 1 to Tier 5
- The average user now reads 7 articles on WeChat a day; the equivalent of 1 novel a month!
- Male shoppers spend 1.3x more than female shoppers on WeChat (who would have though?)
- 15% of users play WeChat games daily
- 60% of WeChat users are aged between 15 and 29
- Young users have on average 128 friends on their WeChat
- Peak shopping times on WeChat are 10am and 10pm
- Selfie Sticks are one of the top three items bought by young people on WeChat
