WeChat Lifestyle Presentation

Matthew Brennan Reports

A few days ago WeChat team gave a short presentation at the RISE Conference in Hong Kong. Embedded in the rehash of old information (mostly from December’s WeChat Data Report) were a few genuine gems of new info.

WeChat Presentation RISE Conference

Picture credit: Jon Russell

Highlights include:

  • WeChat DAILY active users are now 877 million (June 2017)
  • Official confirmation that there are over 20 million official accounts (interestingly no source or date was given for this number)
  • The most searched global brand names on WeChat are: KFC, Huawei, McDonald’s Mercedes-Benz, Volkswagen, Audi, Apple, Starbucks, BMW & Hyundai. (June 2017)
  • Top overseas travel destinations for Chinese: Japan, USA, Thailand, S.Korea, Australia, United Kingdom
  • 40% of Mobike rides are initiated from their WeChat mini program (other 60% being from their own app)
  • Moments ads targeting Chinese tourists abroad are officially opening up to all businesses from next month! (August 2017)

Contact us at info@chinachannel.co to get a PDF version of this report. The presentation was delivered by Stephen Wang. Below is a selection of the more interesting slides:

Why Has China Connected To The WeChat Lifestyle?

Why Has China Connected To The WeChat Lifestyle?

WeChat Daily Logged On Users

877 Million Users Are Logged In On WeChat Every Day 21% Increase Year On Year

WeChat Daily Logged On Users

WeChat Daily Logged On Users

30% Of All Time Spent On Mobile In China Is On WeChat

30% Of All Time Spent On Mobile In China Is On WeChat

Designing a Mobile Communications Product

Designing a Mobile Communications Product. Mobile is always by your side. Always online. Very personal, very private.

67% More Total Messages Sent Per Day Year Over Year

67% More Total Messages Sent Per Day Year Over Year

8 Average Calls Per Month 65 Mins Of Calls Per Month Per Users

8 Average Calls Per Month 65 Mins Of Calls Per Month Per Users

20 Million Official Accounts

20 Million Official Accounts

1 Novel Every Month Users Read Official Accounts Articles The Length Of A Novel

1 Novel Every Month Users Read Official Accounts Articles The Length Of A Novel

Most Searched Global Brand Names On WeChat

Most Searched Global Brand Names On WeChat: KFC, Huawei, McDonald’s, Mercedes-Benz, Volkswagen, Audi, Apple, Starbucks, BMW, Hyundai

40% Of Rides Are From Mobike's Mini Program

40% Of Rides Are From Mobike’s Mini Program

28 Red Packets Sent Each Month By A Typical User 580 RMB Sent Each Month By A Typical User

28 Red Packets Sent Each Month By A Typical User 580 RMB Sent Each Month By A Typical User

600 Million Monthly Active Mobile Payments Users

600 Million Monthly Active Mobile Payments Users

135 Million Outbound Travelers From China $261 Billion Spent By Outbound Travelers From China

135 Million Outbound Travelers From China $261 Billion Spent By Outbound Travelers From China

Top Overseas Destinations: Japan, USA, Thailand, S.Korea, Australia, United Kingdom

Top Overseas Destinations: Japan, USA, Thailand, S.Korea, Australia, United Kingdom

Social Ads, Cross-Border Pay

Social Ads, Cross-Border Pay

Social Ads For Awareness & Acquisition

Social Ads For Awareness & Acquisition. 20% Starbucks Clickthrough Rate.

Target Chinese Consumers As They Travel Abroad To 16 Countries

Target Chinese Consumers As They Travel Abroad To 16 Countries

Collect Payment From Chinese Consumers In-Store Or Online

Collect Payment From Chinese Consumers In-Store Or Online

Easily Integrate WeChat Pay Into Your App Or Website Via Top Payment Software Partners

Easily Integrate WeChat Pay Into Your App Or Website Via Top Payment Software Partners

Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.

Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.

Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.

Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.

Marina Bay Sands: Shake, Offers, Cards & Offers

Marina Bay Sands: Shake, Offers, Cards & Offers

Contact us at info@chinachannel.co to get a PDF version of this report.