A few days ago WeChat team gave a short presentation at the RISE Conference in Hong Kong. Embedded in the rehash of old information (mostly from December’s WeChat Data Report) were a few genuine gems of new info.
Picture credit: Jon Russell
Highlights include:
- WeChat DAILY active users are now 877 million (June 2017)
- Official confirmation that there are over 20 million official accounts (interestingly no source or date was given for this number)
- The most searched global brand names on WeChat are: KFC, Huawei, McDonald’s Mercedes-Benz, Volkswagen, Audi, Apple, Starbucks, BMW & Hyundai. (June 2017)
- Top overseas travel destinations for Chinese: Japan, USA, Thailand, S.Korea, Australia, United Kingdom
- 40% of Mobike rides are initiated from their WeChat mini program (other 60% being from their own app)
- Moments ads targeting Chinese tourists abroad are officially opening up to all businesses from next month! (August 2017)
Contact us at info@chinachannel.co to get a PDF version of this report. The presentation was delivered by Stephen Wang. Below is a selection of the more interesting slides:
Why Has China Connected To The WeChat Lifestyle?
877 Million Users Are Logged In On WeChat Every Day 21% Increase Year On Year
WeChat Daily Logged On Users
30% Of All Time Spent On Mobile In China Is On WeChat
Designing a Mobile Communications Product. Mobile is always by your side. Always online. Very personal, very private.
67% More Total Messages Sent Per Day Year Over Year
8 Average Calls Per Month 65 Mins Of Calls Per Month Per Users
20 Million Official Accounts
1 Novel Every Month Users Read Official Accounts Articles The Length Of A Novel
Most Searched Global Brand Names On WeChat: KFC, Huawei, McDonald’s, Mercedes-Benz, Volkswagen, Audi, Apple, Starbucks, BMW, Hyundai
40% Of Rides Are From Mobike’s Mini Program
28 Red Packets Sent Each Month By A Typical User 580 RMB Sent Each Month By A Typical User
600 Million Monthly Active Mobile Payments Users
135 Million Outbound Travelers From China $261 Billion Spent By Outbound Travelers From China
Top Overseas Destinations: Japan, USA, Thailand, S.Korea, Australia, United Kingdom
Social Ads, Cross-Border Pay
Social Ads For Awareness & Acquisition. 20% Starbucks Clickthrough Rate.
Target Chinese Consumers As They Travel Abroad To 16 Countries
Collect Payment From Chinese Consumers In-Store Or Online
Easily Integrate WeChat Pay Into Your App Or Website Via Top Payment Software Partners
Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.
Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.
Marina Bay Sands: Shake, Offers, Cards & Offers
Contact us at info@chinachannel.co to get a PDF version of this report.