As has become the tradition after major public holidays in China, WeChat team released a data report detailing some statistics regarding the travel and spending habits of Chinese tourists. Below is the full report with some of my annotations on what I felt were the more interesting points. If you wish to receive a PDF version of this report then please send an email to: firstname.lastname@example.org
No surprises here.
I’m sure the majority of native Chinese would struggle to pinpoint the location of most of these cities. What does this indicate? The highest growth rates of international tourists now lie in lower-tier Chinese cities. Top 4 on this list are all in southern Yunan province.
Data shows Chinese tourists in N.America and Europe pretty much doubled from last year.
FX = foreign exchange
Very interesting to see that WeChat cross-border pay is so heavily weighted towards duty-free stores currently. Perhaps this is skewed somewhat by the high purchase value of items bought at duty-free.
If you wish to receive a PDF version of this report then please send an email to: email@example.com