Podcast Wechat Ecosystem: Key Trends For 2017 Part 1

Matthew Brennan Audio

WeChat Podcast recording: I again had the honor of appearing on the very excellent Analyse Asia podcast hosted by Bernard Leong in Singapore.

Podcast Show Notes

  • Wechat Ecosystem: Key Trends For 2017. Part 1
    • Growth & User Numbers [1:27]
    • There is a narrative in China about Wechat similar in the US where tech pundits declared “Apple is doomed”. We hear news on whether Wechat is still cool or sluggish growth, and the end of Wechat marketing. So what is really going on within the Wechat ecosystem? [1:31]
    • What are the current user numbers and engagement within Wechat? [3:30]
    • What are the number of wechat users outside China who are using Wechat to communicate with people in China? [6:07]
    • What is the typical daily schedule for an engaged Wechat user? [9:20]
    • What are the key things to watch out for Wechat with regards to user numbers and growth? [11:39]
    • Wechat Advertising [12:35]
    • What is the current state of Wechat advertising in China? [12:47]
    • Is Wechat going for a niche high end targeted advertising instead of what Facebook is doing for small and medium businesses in Wechat Moments? [15:36]
    • Do you see new advertising products within Wechat, for example, moment ads going full-screen, coupons and virtual gifting? [16:38]
    • Wechat Pay (or TenPay) [18:51]
    • How is Wechat pay growing? What the key drivers for their payments, for example, ecommerce?[18:51]
    • Can you provide some perspectives to how Wechat pay has gained market share from 10% to 38.1% from 2014 to 2016? How is this affecting Alipay? [21:09]
    • Is Tencent trying not to focus on advertising revenue because of the success of Wechat pay? [22:28]